Hi, I'm Jess πŸ’—

I’m the founder of Pink Parcel Club, a lover of all things pink, sparkly and a little bit extra. I’m also a new mum who’s learned just how much joy can be found in the smallest moments.

I’ve always loved giving gifts. Not just the gift itself, but all the tiny details around it - choosing something that feelsΒ so them, wrapping it beautifully, adding the little extras, and imagining their face when they open it.

Pink Parcel Club grew from that love of making people feel special, but also from something I had to learn for myself.

Celebrating the little things

For a long time, I worked in a world where there was always another goal to reach. Another deadline. Another achievement somewhere in the distance.

I got very good at telling myself I’d slow downΒ after this project, celebrateΒ when I finished that thing, or make time for myself once everything else was done.

Except there was always another thing.

And sometimes the big milestone finally arrived and, after spending so long chasing it, it didn’t feel nearly as exciting as I thought it would.

Motherhood shifted something in me.

It taught me to notice the ordinary bits again. The cup of coffee while it’s still warm. A quiet afternoon. Fresh sheets. A tiny treat for no reason. Making an everyday moment feel a little bit lovely simply because you can.

I started realising that if we only wait for the enormous moments to celebrate, we miss an awful lot of life in between.

That’s where Pink Parcel Club comes in πŸŽ€

I wanted to create something that could bring a little of that feeling to other people.

Something you could send when your best friend has had a terrible week. When someone needs reminding that they’re loved. When you want to say thank you, I miss you, I’m thinking of you - or when there’s no particular reason at all.

And just as importantly, something you’re completely allowed to buy for yourself.

Because self-care doesn’t have to be earned, and there doesn’t always need to be a reason to choose something lovely.

Every Pink Parcel is thoughtfully curated and packed by me here in Perth, with products from Australian small businesses I genuinely love. I obsess over the little details, because to me, that’s what makes a gift feel personal rather than simply put together.

My hope is that every parcel carries a little bit of Pink Parcel Club energy with it: joyful, thoughtful, comforting, sparkly, and a reminder that ordinary days are worth making special too.

So whether you’re here to spoil someone you love or send a little pink back your own way, I’m very glad you found us.

Join the club. Share the sparkle ✨

A little pink goes a long way.